January - February 2008

February 7, 2008

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Gone Fishin'!

SIMZ is excited to announce that we are now producing Galaxie Marine’s True Bass, a local cable fishing show that airs on Comcast SportsNet and its affiliates.  Production started mid-January on the television show, which documents local, professional anglers fishing bass on Northern Californian waters.  The show is a great opportunity for SIMZ Productions to gain more exposure and also opens the doors for additional commercial production.  Galaxie Marine’s True Bass airs every Saturday at 9:00 AM on Comcast SportsNet.  For additional information about getting a commercial spot or channels, contact leslie@simzproductions.com.

Making Connections

Much of the video and radio production we do is with small businesses searching for innovative ways to get their message to the public.  That is why SIMZ is so excited to be partnering with MetroHub Network, a community-oriented advertising network that features 15-second "commercials" at local restaurants, bars, coffee shops and other high-traffic areas.  MetroHub Network provides smaller businesses with the opportunity to get BIG exposure.  Everyone knows how expensive print advertising can be, and its effectiveness is declining as people are turning exclusively to the internet. 
 
MetroHub Network finds Network Partners (high traffic locations) and installs attractive flat-screen displays. Then, they work with Advertisers to produce 15-second spots that run on the flat screen displays.  For under $1,000 per month, businesses can have their ad on dozens of displays throughout the area, including on the main movie screen during previews before each and every show at the IMAX Theater in downtown Sacramento.  
 

How is SIMZ involved?  SIMZ is working to provide an affordable video production option for businesses looking to produce a spot.  SIMZ shoots and edits the spots, providing them to the client for any promotional purpose, and also by handing it over to MetroHub for placement in its Network.  For more information, visit their website (tell them SIMZ sent you!) or email leslie@simzproductions.com.

New & Innovative Marketing Ideas

One of our favorite clients is Christie Consulting, a wine marketing and sales consultation company based out of the beautiful Sonoma wine country town of Healdsburg (Leslie’s home town!).  George Christie, owner of Christie Consulting, is a champion for incorporating video into marketing plans for small wineries and growers in Sonoma County and beyond.  He and his clients have seen great benefits from producing newsletter-type videos as well as winery profile videos that showcase the individual owners of wineries and their many talents.  George touts videos for these wineries because of their viral tendencies…people who see the video pass it on to their friends, thereby passing on information about the winery and producing more and more customers.

In January, SIMZ was hired by Christie Consulting to work at the annual Zinfandel Advocates and Producers (ZAP) ZinFestival, a raucous day-long wine tasting, featuring 300 producers at Fort Mason in San Francisco.  As part of the ZinFest, ZAP launched ZinWorld, an innovative web community for zinfandel  lovers from around the world (consider it “wine festival” meets “MySpace”).  ZAP members had the opportunity to shoot their own video intros to their ZinWorld websites…and if they weren’t a member of ZAP, the non-profit zinfandel advocate took the opportunity to pitch their association to potential members.  ZAP members will have the opportunity to load their videos on their micro-sites and tout their love for zinfandel, ZAP and the Zin Festival.  Rather than hiring one sales rep, ZAP now has hundreds of people demonstrating their adoration!